In order to learn from the beergame, the data created by the players needs to be consolidated and plotted. Here, exemplary data of one beergame session is presented.
The first figure shows the order distribution over 40 weeks and a typical bullwhip effect. It becomes obvious that the retailers reacted to the customer demand jump with a little time lag of two weeks.
Then the following stages all placed large orders, each of which magnified, thus creating a typical bullwhip effect.
The second figure shows the inventory fluctuation, with negative inventory representing back order.
Obviously, players move into back order. Having overreacted inventories then fill quickly in weeks 20-30.
The third figure shows some additional game data. It shows the
decrease in customer demand information upstream visualised by the
average order amount by the four stages. More importantly, the increase
in order fluctuation upstream is illustrated by the largest amount
having been ordered in each stage and the number of small orders that
All this information is being used in the following debriefing session to discuss the bullwhip effect, its implications and the reasons for its existence.