The aim of this site is to introduce the idea and use of the so-called beer distribution game (or beergame) in management education.
The beergame is a role-play simulation game that lets students experience typical coordination problems of (traditional) supply chains, in which information sharing and collaboration does not exist. In more general terms, this supply chain represents any non-coordinated system in which problems arise due to lack of systemic thinking.
As a way of facilitating the beergame in a class room, training or workshop situation, we have developed our own beergame facilitation software, which allows not only replicating the classic beergame, but also to manipulate various parameters of the game, thus providing participants with ways to experience the differences between uncoordinated supply chains and those with information sharing and coordination.
On this website I will also demonstrate how the beergame can be used to provide students with a more profound understanding of the reasons why information technologies are used in contemporary supply chains.
To this end, I introduce the beergame, demonstrate its use in a classroom setting, and show how the game can be embedded in a typical B2B eCommerce or supply chain syllabus.
I will also provide some useful resources: 1) materials for facilitating the classic table version of the game, 2) resources to be used in the classroom, and 3) last but not least our beergame facilitation software is now freely available to be used in education, both in schools, Unis and corporates!
Now, please enjoy,